This campaign for adidas Originals was also published as a limited edition book.
The book unified the collection by not only showcasing ouroriginal sneakers, but also by incorporating them into the life storyof an avant-garde adidas sneaker designer named Fritz Träumer - himself an original creation of the campaign.
Both the writtenstory and book design have been highly regarded and awarded. For acloser read, you can download a pdf of the book here.
The book unified the collection by not only showcasing ouroriginal sneakers, but also by incorporating them into the life storyof an avant-garde adidas sneaker designer named Fritz Träumer - himself an original creation of the campaign.
Both the writtenstory and book design have been highly regarded and awarded. For acloser read, you can download a pdf of the book here.
Below are many of the spreads from the book, showcasing each sneaker alongside related excerpts and clippings from the fictitious Fritz Träumer's journals.
