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New name. New building. New identity. After almost 25 years of providing San Diego youth with exposure to the visual arts, exciting changes poppe… Read More
New name. New building. New identity. After almost 25 years of providing San Diego youth with exposure to the visual arts, exciting changes popped up in the Gaslamp District where The New Children’s Museum prepared to move into the first all-green museum building in the US. They needed a new identity, one that appealed to children of all ages, adapted to many applications, and matched the contemporary architecture TNCM now called home. In addition to a fresh identity, we supplied a package for their first gala. Themed “think, play, create” to reinforce the TNCM tagline and url, the logo, collateral, and environment were designed to create a playfulness that adults could enjoy. We created an interactive program/game board and transformed the three-story museum into a life-size board game, complete with start and finish. Read Less
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