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    About

    Started by a group of San Diego physicians, Genesis Healthcare is dedicated to the highest level of specialized medicine with personal private pr… Read More
    Started by a group of San Diego physicians, Genesis Healthcare is dedicated to the highest level of specialized medicine with personal private practice service. For any patient, it’s the very best of both worlds. The new identity was created by grouping G’s together—representing the healthcare cross, the combined knowledge of the group, and the unwavering commitment to “locking arms” with patients as they work together for better health. First phases included the new brand, identity guidelines, stationery, website, collateral and selective community campaigns. Our experience with environmental design allowed us to extend the brand experience to each office, focusing on the reception area, which in our minds is a critical extension of any brand. Read Less
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