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    A leader in orthopedic devices, Bledsoe came to us with a newly patented knee brace created specifically for the high school football lineman. Th… Read More
    A leader in orthopedic devices, Bledsoe came to us with a newly patented knee brace created specifically for the high school football lineman. The new product needed a name, a brand look, and everything else to enter the market in a big way. It was the first time that Bledsoe produced a direct-to-consumer product so the expectations were high. NZONE was selected as the product name and this is when the project picked up momentum. We developed an identity that instantly said “football” and then a cohesive brand look that was bold with a bit of grit. Detour Photography was an important part of the NZONE brand as we wanted to produce materials that would stand apart and appeal to high school football players and their coaches. We proposed sending a football player to the national conference wearing the uniform on one leg as is and tailoring the other to show the NZONE brace—it was a huge hit! Read Less
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