Miller Genuine Draft
One enormous Photoshop file and some crafty animation, and this newsletter went on to become the benchmark for newsletters across all SAB Miller properties.
Miller Genuine Draft continues to be a brand that captivates it's audience. We needed to live up to that.
By rolling over objects, visitors explore the surface and spend allot more time with the brand. Great open, reopen and sharing statistics to back it up. (2005)