Adam Jarvis's profile
Charlotte's Express - Branding
Charlotte's Express is one of America's leading produce cartage companies. The owner wanted to name the company after his daughter Charlotte whose initials are CK. I hid these letters in the logo and kept it simple. 

This branding was presented and approved in the first round. The rest of the designs followed a day later making this project not only strategically sound but swift in execution.
Charlotte's Express - Branding
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Charlotte's Express - Branding

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Published: