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Campaign design for Swalif exhibition. Swalif: Qatari art between memory and modernity
Published:
Swalif-ing
Campaign for Qatari artist exhibition
Swalif is an Arabic word, particularly from the Gulf region. It suggests, sharing stories and friendly conversations. This was the underlying theme in this exhibition; artworks by Qatari artists that tell a story, from memory to modernity. Through these artworks you get to witness the progression of styles, themes and stories.

The idea of progression and change was reflected in the campaign, where we can see how iconic symbols of this culture might alternate, reform, join, split apart, and create new meanings.

Watch a video made by Mathaf about this!
http://mathaf.org.qa/askamathafi/2012/why-are-the-swalif-magnets-designed-like-this-and-whayoutu.be/ewhWzDC
Sadu combinations, versatility is key
Experimentation. Literal interpretations of 'between memory and modernity' in Qatar
Exhibition invitation. Geometric Origami
Fresh twist on Sadu. Hyped up colors, bolder prints, suitable for modern merchandise
Swalif poster featuring participating artists