Exhibition branding for renowned Egyptian artist Wael Shawky's 'Crusades and Other Stories' exhibition at Mathaf. We explored promoting this unique collection of moving images, drawings and marionettes as an alternative cinematic | theatrical experience; simplifying the curatorial context for the public audience.
Invitations mimicking theater tickets retailing all the necessary information for the exclusive preview. Blue silver foiling on matte black board slipped into an image wrap envelope.
We explored many routes; some typographic others image based mainly focusing on the marionette images from the latest of the film trilogy ‘Secrets of Karbala’
Mathaf makes exceptional use of construction scaffolding that runs the length of Qatar Foundation's in-progress premises. Jaxtaposing the ongoing construction with the museums ongoing trials to make art matter. Poetic eh..
The standard A5 Mathaf exhibition guide includes full bleed images of the marionettes and paintings, stills from the three films, and an in-depth interview with artist.
