Mathaf: Arab Museum of Modern Art hosted its first Student Art Competition, under the theme of “transformation” in 2012. The competition was open to all students in Qatar, from kindergarten to grade 12. The aim was to collect artworks to create a student art exhibition in October 2012. The exhibition celebrated the creativity and imagination of students within the country. Three sub-themes within the larger umbrella of Transform were given to the students; Form and Structure; Culture and Tradition and finally, Evolution. A series of posters were created to depict each theme including an infographic poster highlighting the schools, students and artworks within the competition. The branding was designed to be colorful and suitable for all age groups.