Manila by Train Travel Guide

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  • Manila by Train
    A travel guide to the city and its underrated beauty
  • Manila by Train was my thesis on my graduating year in college. The idea behind the project was my belief that Manila is not only about heavy traffic, dirty air, and pickpockets. It has a unique kind of beauty that is unpopular to many. To show make these known, I decided to use the city's transit train (the LRT 1), as the travel guide's pathway. In each train station, various subjects are featured visually, specifically through photographs. These and all are compiled in a travel guide together with its own advertising campaign, makes up my thesis.

    The project was really tough to finish. My thesis was an individual effort, which meant that I did everything from researching all of the interesting subjects in the metropolis, shooting the photographs (20 train stations), post-processing it, putting it together in the travel guide, and conceptualizing the ad campaign.

    Included are some excerpts from the travel guide and the actual ads.

    *all photos were shot in Manila, Philippines
  • page 28 - 29.
  • page 30 - 31.
  • 48 - 49
  • Teaser Ad 01
  • Teaser Ad 02
  • Sustaining Ad 01
  • Sustaining Ad 02
  • Sustaining Ad 03
  • LRT 1 Cards
  • LRT1 Card (back)
  • LRT1 Cards
  • Promotional Ad 01
  • Promotional Ad 02
  • Book-launching event teaser ad
  • Book-launching event ad
  • Testimonial Ad - Carlos Celdran
  • YoCard 01
    "Port of Manila"
    Front & Back
  • YoCard 02
    "Plaza Miranda"
    Front & Back
  • YoCard 03
    "Manila Zoo"
    Front & Back