MTV
TV Campaign
This campaign is comprised of two television spots for MTV Spain, on behalf of World AIDS day. The purpose was to denounce the lack of life-saving resources andanti-retroviral medications made available to third world countries. We decided to use animals as a metaphor to accomplish this.
VO: Anti-retroviral drugs allow patients infected with HIV to live a normal life for years.
The majority of world nations lack the resources to pay for them. 16 euros a day for them is unreachable.
December 1st. World AIDS day.
VO: Anti-retroviral drugs allow patients infected with HIV to live a normal life for years.
The majority of world nations lack the resources to pay for them. For them, deathis eminent.
December 1st. World AIDS day.
