Here you have several campaigns for the #1 insurance company in the US targeting the Hispanic market.
How do you sell life insurance products to young people who don’t even think about the future?
Well, here there’s a way to do it:
About the next one: After a long-term strategy based on price, State Farm decided to switch to an emotional tone.
And this the TV spot we came up with in 2015 to start a new brand positioning.
And then, as a kind of follow-up, we produced this 3-TV Spot campaign in 2016, where the main focus was to talk about State Farm not only as an insurance company but as a company that offers financial services too. Something that our target wasn't necessarily aware of.
And last but not least...