State Farm
TV
Here you have several campaigns for the #1 insurance company in the US targeting the Hispanic market.

How do you sell life insurance products to young people who don’t even think about the future? 
Well, here there’s a way to do it:​​​​​​​
About the next one: After a long-term strategy based on price, State Farm decided to switch to an emotional tone. 
And this the TV spot we came up with in 2015 to start a new brand positioning. 
And then, as a kind of follow-up, we produced this 3-TV Spot campaign in 2016, where the main focus was to talk about State Farm not only as an insurance company but as a company that offers financial services too. Something that our target wasn't necessarily aware of.
And last but not least...
State Farm
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State Farm

A campaign for the #1 insurance company in the US targeting the Hispanic market.
24
823
2
Published:

Creative Fields