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Touching accurate advertiser’s insights, and with a big dose of honesty and humor, this copybased print ad campaign communicates all the features… Read More
Touching accurate advertiser’s insights, and with a big dose of honesty and humor, this copybased print ad campaign communicates all the features the client wanted to by claiming exactly opposite to them. Client: Lürzer's Archive Agency: Milk Creative Director: Rimantas Stanevičius Copywriters: Antonio Bechtle, Rimantas Stanevičius Art Directors: Marius Kneipferavičius, Adomas Jazdauskas Digital Artist: Adomas Jazdauskas Illustrator: Vytis Vasiliunas Photographer: Alina Agarkova Read Less
Published:
Lürzer's Archive - On the contrary
 
Touching accurate advertiser’s insights, and with a big dose of honesty and humor, this copybased print ad campaign communicates all the features the client wanted to by claiming exactly opposite to them. 
 
 
Client: Lürzer's Archive
Agency: Milk
Creative Director: Rimantas Stanevičius
Copywriters: Antonio Bechtle, Rimantas Stanevičius
Art Directors: Marius Kneipferavičius, Adomas Jazdauskas
Digital Artist: Adomas Jazdauskas
Illustrator: Vytis Vasiliunas
Photographer: Alina Agarkova
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