• Illustrative elements create visual allegory for a stronger emotional response
  • David Willson draws strongly from his traditional fine art background and training when designing logos and corporate identity packages. Images and shapes are derived with the skill of a draftsman. Type is often hand lettered or artistically altered so that every detail enhances the contextual and emotional presence of the design.
  • Logo for a financial video Web site.
  • Logo for a financial publishing and events company.
  • Logo for an Australian fitness ball and workout program.
  • Logo for a Las Vegas style review at the Sheraton Bal Harbor Resort on Miami Beach.

    David also did a series of impressionistic illustrations for the show's advertising, but no further visual other than the logo was necessary for a variety of tombstone ads and listings. The logo communicated the sexy excitement of the show as a stand-alone element.
  • Corporate Identity design for the Classic Turf company. The company had a product distribution network and franchise business as well as being turf farmers and suppliers. A large part of their business was related to the golf industry. The logo was designed to combine a strong corporate image with visual allegory relating to the farming and market aspects of its business.
  • Logo for an upscale children's clothing boutique on Worth Avenue in Palm Beach, FL
  • Corporate Identity design for The Institute for Corporate Real Estate, a professional education and designation program for corporate real estate management. The corporate symbol was designed to be contemporary as well as communicate the sensibility of an established institution. 
  • Logo and symbol for the official West Palm Beach, FL Centennial Celebration. This unique project incorporated illustrations done by David Willson's great-grandfather, who was a Palm Beach pioneer and a noted illustrator in the l880s. 
  • Masthead design for Artcraft South magazine. The lettering and negative spaces form subliminal shapes that are evocative of craft knife blades, weaving, curled wood shavings and even a dove.
  • Logo for a South Florida construction company that specialized in retail shopping center construction.The sensibility of the graphics communicate strength and stability for this trade-related client. At the same time, a stylish nod is given to the Mediterranean Revival architecture prevalent in the area.
  • Logo for a high-concept high-energy nightclub in a Sheraton Hotel in Houston, TX. This logo was entirely illustrated and hand-lettered for a unique fun-loving quality.
  • The logo for Syd's Lounge, in the Sheraton Airport Hotel in Houston TX, was designed to combine contemporary stylishness with the feeling of a owner-operated neighborhood pub.
  • Logo for a charitable foundation.