Johnnie Walker Holiday 2010: Man of the Season
Fully-integrated digital CRM campaign
This award-winning campaign (ECHO Leader Campaign Award - Retail and Direct Sales, DMA International, 2010, Best Beverage Integrated Ad Campaign, Web Marketing Association, 2010 and Outstanding Website Award, Web Marketing Association, 2010) gave guys the one thing every man wants: maximum class with minimal effort. Said otherwise, we gave him the tools they need to look great during the holidays with as little effort as possible.
Spanning a plethora of channelsincluding mobile, social, online and in-storethe campaign showed consumers how each and every of them could master the holiday with ease. An initial email campaign teased the tools while driving drinkers to an online destination featuring a carousel of tips on holiday gifting, hosting, toasting, and more. Users also had access to mobile and Facebook apps that let them show off their newfound knowledge in-person and online.
Watch the video to see how consumers took their steps towards becoming men of the season.
Spanning a plethora of channelsincluding mobile, social, online and in-storethe campaign showed consumers how each and every of them could master the holiday with ease. An initial email campaign teased the tools while driving drinkers to an online destination featuring a carousel of tips on holiday gifting, hosting, toasting, and more. Users also had access to mobile and Facebook apps that let them show off their newfound knowledge in-person and online.
Watch the video to see how consumers took their steps towards becoming men of the season.
