Defining innovation is a ruthless task.
Depending on your background as a consumer or creator, everyone has their idea of what innovation actually is. A stride forward, one would say. A new product or process, says another. I'll know it when I see it, thinks a third. But what are the truths behind innovation that we can all agree on?
This conference is a humble attempt at marking the boundaries of the familiar, yet foreign concept of innovation. Jointly organized by students from three business schools, the summit brings together leaders in the innovation industry, clients of innovation, and students of innovation to discover how it can change, disrupt, and be harnessed as a tool for creating value and impact, regardless of industry.
The identity has so far been rolled out to pitch book and website materials, below.