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About

About

Updated identity and rebrand for Inroads Ireland.
Published:
Inroads Ireland
Identity and Rebrand
Working as an intern at Astuteo in Madison, WI, I was given the task of updating Inroads Ireland's identity, a Madison based tour company.

Dedicated to providing guests with a high quality off-the-beaten track tour experience in Ireland for international clients, the company is careful to present an image that reflects both quality and raw beauty. While photographs were provided by the client, editing the images was essential in creating the proper effect and depth within the piece. The brochure was made with these principles in mind for use as a promotional and informational vehicle.

The logo was also updated, providing a more bold symbol and structured signature while reflecting the principles of Inroads Ireland.