Ballast Creative
Self Promo
As a means of expanding the reach of my identity after college graduation, I created a leave behind that spoke to my personality. Rooting my identity in my love for the outdoors and the geography along the north 46th parallel, I designed and constructed a unique item. The "fly box" was inspired through both my love of fly fishing and the high level of respect the sport commands amongst outdoorsmen. It is an art that takes discipline and uses beautiful lures designed specifically to attract the intended quarry - much like graphic design.  

Each fly box is constructed with the recipient's location in mind - the two flies included are effective lures for trout in the intended area. Each fly box also lists a nearby stream in which the recipient would find use for these flies. My business card is included along with an informational brochure - complete with a short biography and personal snapshot of my qualifications.