Our brief was to develop a low cost yet high impact DM for a new IBM data storage solution. Our customer insight was that many IT managers are spending more and more time on basic data storage tasks. The IBM solution will put an end to this.
Created as an 'Out to Lunch' door hanger, our concept focused on the personal benefits that the solution would bring to IT managers. Namely, less time in the office. A restaurant voucher was offered as an incentive to take up the offer.