The IKEA Home Project
Event branding & promotion
To celebrate the 30th birthday of the iconic IKEA KLIPPAN sofa, 30 of Australias most talented artists and designers have created a series of powerful and functional designs using the KLIPPAN as their canvas and the importance of home as their inspiration. Each piece was exhibited and auctioned, and all money raised was given as a cash donation in addition to the $1 million worth of IKEA products already sent to communities most in need. 
The concept of the identity is simple - 30 artists and designers together donating their time, effort and imagination to a great cuase.
Exhibition identity variations.
Exhibition catalogue.
The IKEA Home Project exhibition.
Exhibition graphic.