Halo 3 ODST: Toronto Launch ARG Experience
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Case study for a Mini ARG campaign to create awareness for the launch of Halo 3 ODST and promote the launch event in Toronto, Ontario, Canada. As… Read More
Case study for a Mini ARG campaign to create awareness for the launch of Halo 3 ODST and promote the launch event in Toronto, Ontario, Canada. As seen on DigitalBuzzBlog Sunday, Dec. 6 2009. Ad Agency: MacLaren MRM Toronto Creative Director: Andre Le Masurier Art Directors: Michael Blain & Matthew Kenney Copy Writer: Josh Haupert Account Team: Marie-Joelle Paquin and Ariel Vizniki FX: Jam3 Media Editing/Production: Edge Productions Read Less
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Maclaren MRM (Toronto Canada) recently created a pretty cool ARG campaign for the launch of Halo 3 ODST by developing a seamless online / offline experience for fans that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, GPS coordinates, custom Google maps, real world locations, interactions and sms communication.If you could crack the clues, you’d get a VIP ticket to the launch party! The campaign built a fair bit of hype online in Canada and the video above is a quick case study showing the results. A great example of how an interactive experience can be brought offline with great effect.

Creative Director: Andre Le Masurier
Art Directors: Michael Blain & Matthew Kenney
Copy Writer: Josh Haupert
Account Team: Marie-Joelle Paquin and Ariel Vizniki
FX: Jam3 Media
Editing/Production: Jeff Jordan - Edge Productions
As seen on the following blogs: