Food Network Store Mobile App

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  • As a giant foodie fanatic and designer, I wanted to see if there's a way to create a better online experience for the www.foodnetworkstore.com for mobile.
     
    With a recent study from Jumio stating that "66 percent of people who use their smartphones to shop have abandoned a shopping cart “due to obstacles encountered during checkout" - http://www.marketwatch.com/story/retailers-listen-up-high-rates-of-mobile-shopping-cart-abandonment-tied-to-poor-user-experience-2013-05-09
     
    I wanted to take a few hours to imagine how that experience would look like for iOS and work some of it out. 
  • UI/UX wireframe flow of the inital functino of the app. 
  • A storyboard explaining the different scenarios in how an individual may use the app. 
  • Photoshop mock ups of how the final design of the App may look like on iOS.