As a giant foodie fanatic and designer, I wanted to see if there's a way to create a better online experience for the www.foodnetworkstore.com for mobile.
With a recent study from Jumio stating that "66 percent of people who use their smartphones to shop have abandoned a shopping cart “due to obstacles encountered during checkout" - http://www.marketwatch.com/story/retailers-listen-up-high-rates-of-mobile-shopping-cart-abandonment-tied-to-poor-user-experience-2013-05-09
I wanted to take a few hours to imagine how that experience would look like for iOS and work some of it out.
UI/UX wireframe flow of the inital functino of the app.
A storyboard explaining the different scenarios in how an individual may use the app.
Photoshop mock ups of how the final design of the App may look like on iOS.
