F.C. WIEZE
Direct Mailing
Direct Mailing
A direct mailing for F.C. Wieze, a small Belgium football team with few spectators.
Message:
Star player Pelé once made a legendary goal (1959), which nobody out of the stadium ever saw because it wasn't filmed. Don't miss out on another spectacular goal; come over and attend a game of F.C. Wieze.
Result:
14% of the recipients actually came over to watch and cheer for F.C. Wieze.
Awards:
Gouden Veer 2007
Copywriter: Frederik Clarysse
