Coaches vs. Boring Soccer
Belgacom TV, owner of the broadcasting rights for the Belgian football, wanted to sell football TV-subscriptions to football fans. The problem: Belgian football is defensive and boring. Who would be interested to watch boring football on TV?
• Coaches kept their promise: 102 goals were scored in the first 34 games, an average of 3 goals per game (average English Premier League: 2.60).
• Discussion amongst football fans.
BRONZE DIRECT LIONS 2009