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About

About

Direct Mailing
Published:
Coaches vs. Boring Soccer
Direct Mailing

THE PROBLEM:
Belgacom TV, owner of the broadcasting rights for the Belgian football, wanted to sell football TV-subscriptions to football fans. The problem: Belgian football is defensive and boring. Who would be interested to watch boring football on TV?
 
THE IDEA:











RESULTS:
 
• Coaches kept their promise: 102 goals were scored in the first 34 games, an average of 3 goals per game (average English Premier League: 2.60). 
• Discussion amongst football fans.

AWARDS:
BRONZE DIRECT LIONS 2009

 
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