A chance for progress or advancement.
Herbert Simon, in the Sciences of the Artificial has defined “design” as the “transformation of existing conditions into preferred ones”.
Designing is always linked to an improved future.
Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for
others. And they need to observe the people they are designing for in their own environments.