This is an extension of the Cub Cadet .COM website redesign. The ask from Cub Cadet was to create an online experience that was as innovative and engaging as the products themselves. Our team took a deep dive into the mindset of the target audience—savvy residential and professional lawn care enthusiasts who care more about results than brand names— and created a clean, knowledge-packed, intuitive-to-navigate website that highlighted the products innovative features and performance while remaining true to the brand. I Art Directed and produced the Mobile Site.