Cub Cadet Website Redesign
Cub Cadet holistic website design created while at Rosetta
The ask from Cub Cadet was to create an online experience that was as innovative and engaging as the products themselves. Our team took a deep dive into the mindset of the target audience—savvy residential and professional lawn care enthusiasts who care more about results than brand names— and created a clean, knowledge-packed, intuitive-to-navigate website that highlighted the products innovative features and performance while remaining true to the brand. I was instrumental in creative ideation, GUI design, site design, widget design, production and QA.