Concept , UX, and Art Direction for the P7 New Product Microsite
As Pirelli North America ramped up for the release of their new tire, the Cinturato P7, we worked with them to conceptualize the future of the tire's digital marketing presence. This microsite and facebook app were central pieces to the tire's overall campaign and were showcased at the tire's pre-launch dealer convention in Austin, Texas prior to South By South West.