After meeting the photographer Dragi Nedelcevski at TEDxSkopje (which surprisingly has studied in the same class with my mother) I went to visit him and his friends from Photo Club Chkrap in Tetovo, Macedonia.
And if you're a creative person, you know how these conversations go. All of you are mentioning interesting stuff seen on different blogs, struggling to describe them with words (secretly, you know you would kill to have a laptop or a tablet with you and just open the link :).
Since I managed to capture with word only half of the things that have inspired me, I promised them that I will send the links that we talked about as soon as I get back home. So I did. But instead of using the regular Facebook Inbox, I decided to try the (then) new Facebook Groups.
And that’s how Creative Exchange was born as a simple Facebook Group.
Few weeks afterwards, we expanded the group by inviting other friends who were also interested in sharing links with creative content.
With the new members on board, it was time to create a logo for the group:
The typeface also correlates with the boldness of the main symbol.
Two months later, the first Creative Exchange Meet up was held where we discussed our future plans and talked about how CX can evolve.
The CX member, Goce Veleski had a great idea for the first meet up - each one of us was supposed to bring a gift and exchange it with another member from the group. Every gift had an interesting story behind it - whether it was a personal artwork, music album, handcrafted jewelry or a dear book, the emotional value was not left behind.
On 16th of April 2011, the first three presentations took place which marked the start of many other future events. The identity was expanded by combining different CX faces with faces from real people.
This is only the beginning of the Creative Exchange story. The identity will naturally grow as the group and its activities expand. Hopefully we'll be able to achieve our first goal, to become an organization that will foster the improvement of the creative fields in Macedonia.