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My final folio for Award School 2013 in Melbourne, a 16-week intensive course about ideas and creative thinking involved in coming up with great … Read More
My final folio for Award School 2013 in Melbourne, a 16-week intensive course about ideas and creative thinking involved in coming up with great ideas & ultimately good ads. Read Less
Published:
Brief 1
 
Client: ecostore.com.au
Product: Eco friendly washing powder
Media: Poster (single)
Target audience: Anyone who washes clothes
Single-minded proposition: Washing powder that's better for you
 
 
 
 
 
Brief 2

Client: Motorola
Product: Droid Rarz Maxx phone
Media: Print campaign (3 x executions)
Target audience: People who use a smartphone
Single-minded proposition: The phone with the longest battery life
 
 
 
 
 
 
Brief 3
 
Client: Samsonite
Product: Suitcases
Media: Outdoor( i.e. ad shell, street furniture, special build, ambient)
Target audience: Anyone who flies
Single-minded proposition: The strongest suitcase you can buy
 
 
 
 
 
Brief 4
 
Client: RSCPA
Product: Adopt a Pet
Media: Radio (30 seconds)
Target audience: Anyone looking for a new cat or dog
Single-minded proposition: Adopt an RSCPA pet
 
 
Brief 5
 
Client: TAC (Transport Accident Commission)
Product: Distracted Drivers
Media: Print campaign (3 x executions)
Target audience: 18-30 years old
Single-minded proposition: Using your phone when driving kills
 
 
 
 
 
 
Brief 6
 
Client: Cubify 3D Systems
Product: CubeX 3D Printer
Media: Print campaign (3 x executions)
Target audience: Computer owners, 18-55 years old
Single-minded proposition: Print anything
 
 
 
 
 
Brief 7
 
Client: Paramount Pictures
Product: The motion picture "World War Z"
Media: A digital idea that creates buzz about the upcoming release of the movie
Target audience: 18-45 who go to the movies
Single-minded proposition: World War Z, coming soon
 
 
 
 
 
Brief 8
 
Client: Lilydale Free Range Chicken
Product: Free range chicken
Media: TV (30 seconds)
Target audience: The food shopper of the family, male or female, 25-60 years old
Single-minded proposition: Lilydale chickens are tastier chickens
 
 
 
 
 
Brief 9
 
Client: GHD
Product: Hair straightener
Media: Print
Target audience: male or female, 18-35 years old
Single-minded proposition: Not just for straightening hair
 
 
 
 
 
Brief 10
 
Client: Dial a Driver
Product: Dial a Driver
Media: 3 different mediums of your choosing
Target audience: Social drinkers who own cars
Single-minded proposition: We'll drive your car home when you shouldn't
 
 
 
 
 
Brief 11
 
Client: Local green grocers
Product: Green grocers
Media: Anything
Target audience: Adults who buy fruit and veggies
Single-minded proposition: The main benefit of shopping at local green grocers is fresher produce