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Students are required to introduce a new brand into a product market, in which their product is categorized as the mid or high end range. They ar… Read More
Students are required to introduce a new brand into a product market, in which their product is categorized as the mid or high end range. They are challenged not only to be creative in their design but also to minimize the consumer waste. Read Less
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Kaboo is a fictional high end brand, appealing in its packaging design with minimal consumer waste.

Since most tampon’s packages are square or rectangle, Kaboo uses triangle box to shift its position. To achieve its high end, Kaboo comes with girly and glamorous package, reflected in the choice of colour and graphic.