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This campaign for adidas Originals was also published as a limited edition book. The book unified the collection by not only showcasing our origi… Read More
This campaign for adidas Originals was also published as a limited edition book. The book unified the collection by not only showcasing our original sneakers, but also by incorporating them into the life story of an avant-garde adidas sneaker designer named Fritz Träumer - himself an original creation of the campaign. Both the written story and book design have been highly regarded and awarded. For a closer read, you can download a pdf of the book here. Read Less
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This campaign for adidas Originals was also published as a limited edition book.

The book unified the collection by not only showcasing ouroriginal sneakers, but also by incorporating them into the life storyof an avant-garde adidas sneaker designer named Fritz Träumer - himself an original creation of the campaign.

Both the writtenstory and book design have been highly regarded and awarded. For acloser read, you can download a pdf of the book here.
Below are many of the spreads from the book, showcasing each sneaker alongside related excerpts and clippings from the fictitious Fritz Träumer's journals.