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All Day I Dream About Sneakers was a global branding project created for adidas Originals, inspired by their brand creeds, ‘Impossible Is Nothing’ and ‘Celebrate Originality’. The project brought to life the world's most original range of sneakers, which we concieved, designed and directed into sculpted models. The full campaign extended into in-store posters, visual merchandising displays and a limited edition book. For more about the book and for a look at its spreads, click here.

Photography by Chris Tovo.
 
Luftsack (Airbag) - A sneaker with SRS protection against scuffs and being stepped on.

Luftsack (Airbag) - A sneaker with SRS protection against scuffs and being stepped on.

 
Anti-räuber (Anti-robber) - A sneaker that can never be mugged thanks to an in-built anti-theft system.

Anti-räuber (Anti-robber) - A sneaker that can never be mugged thanks to an in-built anti-theft system.

 
Chamäleon (Chameleon) - A chameleon-bred sneaker that can change colour to suit any attire.

Chamäleon (Chameleon) - A chameleon-bred sneaker that can change colour to suit any attire.

 
Sturm (Storm) - A sneaker made of cloud to let you not only fly high, but also rain down and strike lightning too.

Sturm (Storm) - A sneaker made of cloud to let you not only fly high, but also rain down and strike lightning too.

 
Limousine - A sneaker that can chauffeur you to wherever you want to go.

Limousine - A sneaker that can chauffeur you to wherever you want to go.

 
Midas - A sneaker with a 'Midas kick' that turns everything it kicks into gold.

Midas - A sneaker with a 'Midas kick' that turns everything it kicks into gold.

 
Roboter (Robot) - A robotic sneaker that can clean itself and tie its own laces.

Roboter (Robot) - A robotic sneaker that can clean itself and tie its own laces.

 
Synth - A synthesiser sneaker that plays music to match your different strides.

Synth - A synthesiser sneaker that plays music to match your different strides.

 
Baum (Tree) - An organic sneaker that grows from a planted seed.

Baum (Tree) - An organic sneaker that grows from a planted seed.

 
 
 
Some shots of the build process.
 
 
 
Some shots of the window installation at a Melbourne sneaker boutique.
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Comments

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Sarah Musker
Sarah Musker, 11-23-09
Love it, just the sort of crazy thing i'd love to do!
g3niuz Stefan
g3niuz Stefan, 11-21-09
wwwwooooaw.... damn this is a rocker ;D
viwe mfaku
viwe mfaku, 11-18-09
GENIUS...ALL YOU NEED IS THE LAB AND THE WORLD IS YOURS ..BHAHAHAH!
Pedro Ribas
Pedro Ribas, 11-18-09
WOW!!
AVANTGRAPHIK
AVANTGRAPHIK , 11-05-09
SICKK!! excellent!!
Martin Mutisya
Martin Mutisya, 10-29-09
Purely geNIOUS
andrea scudier
andrea scudier, 10-23-09
GENIUS !!!!
Nuriza Saputra
Nuriza Saputra, 10-21-09
REALLYYYYYY AWESOME!!!!!!
yves witteman
yves witteman, 10-20-09
sooo great!
Rowdy Pelgrim
Rowdy Pelgrim, 10-15-09
wow really really creative job!
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