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Every unauthorized complete or even partial copying, use, publishing, distribution or reproduction is prohibited with the exception for the strictest written authorization of DINN!
4B "one place" for business
The Bank was in search of a new proposition under the Bank of Georgia umbrella, able to express its capabilities in the SME\CORPORATE segment, reach new clients and retain them with a long term relationship, establishing itself as a referral point for the local business.
Bank of Georgia has done another step to differentiate its business growth and proposition: by focusing on specific segments with a tailor-made offering and related concepts, the Bank decided to augment also its value proposition for the SME\business segment.
The Country is showing a dynamic scenario, with a lot of companies growing up and already looking outside the Georgian boundaries for the international expansions. Bank of Georgia is a trustable pivotal partner.
4B is the acronym of “FOR BUSINESS”, a platform of touchpoints and services in order to:
Increase the customer base and brand awareness as the place to go for business purposes;
Grow a strong and loyal relationship among clients, brand and banker, with a one place service: a unique space where customers could take advantage of banking and not banking services;
Communicate the bank distinctiveness and values, becoming a brand of choice for companies searching for a reliable, modern and flexible partner.
We transformed the two letters of the naming, 4 and B, in order to create a Brand that opens the doors for the growth highlighting the idea of the place to go, for networking and new business, able to support new opportunities. It’s a bank with the capability to “open doors” for new opportunities.
Institutional colors
Communication colors
All concepts and designs are property of DINN!.
Every unauthorized complete or even partial copying, use, publishing, distribution or reproduction is prohibited with the exception for the strictest written authorization of DINN!
