Making tennis cool again
Dropshot is an independent Instagram magazine that celebrates the art, culture, style and ideas around tennis.
It wants to make people passionate about tennis by starting from what has made this sport iconic: fashion, style, culture, beauty, rivalry and great personalities.
No results. No highlights. No live news from the fields.
The vision is to create a community of people with the same passion and attitude, becoming the reference Lifestyle Brand Magazine of tennis in Italy.
Inspire fans and angage the disinterested. Talking about tennis in a cool way.
Dropshot is aesthetic, cheeky, authentic and relaxed.It talks about the beauty of this sport in a direct way, without frills and without taking itself seriously.
"An open and right out of the gate dialogue, sometimes fast, sometimes slow.
At home.
With your feet on the table."
The detail of the scribbled "o" inside the logo represents the dropshot, the movement of the ball that falls close to the net.
The "o" expresses the cool touch that winks at the reader, tearing up a smile. Becoming an iconic and memorable sign.
The typography characterized by the use of three different fonts creates a strong dynamism and balance between modernity, heritage and coolness
A Contemporary-vintage brand identity
The name "dropshot" is a tennis slang meaning "short ball".
A light and romantic gesture with a vintage flavor, which contrasts with today's modern tennis cornerstones: strength and power.
A retro gesture that is coming back, changing the pace of the game; it surprises you, brings you closer to the net and exposes you to risk.
The look&feel is a mix between past and present with a "cool" touch, a reinterpretation of key vintage elements: ripped paper, black and white picture, sketch and scribble, polaroid frame, texture, photo filter...
