In charge of art direction and design for LOGO, LOOKBOOK, ART WORK, WEB, etc. of the new brand "canvas program ®".
"Canvas program" is a body brand that produces all materials, sewing, and processing in Japan. Utilizing the know-how cultivated in apparel manufacturing, we also provide a service that allows you to freely customize products from abundant processing technology while staying close to the production background. It was born from the desire to serve as a saucer for people who want to make high-quality products in the present age when original clothing and goods can be produced at low cost.
In the design, he directed the themes of "drawing artwork on canvas" and "person who draws artwork".
The shooting location of LOOKBOOK was at a theme park. The theme park has multiple walls and road surfaces painted in bright paint, and many objects, huge figures, mechanical parts, etc. collected by collectors are exhibited. It has a unique retro atmosphere, and when the paint fades, it is regularly repainted by a painter.
I chose this visual as the shooting location because I felt that the visual characteristics of the theme park and the brand attitude of applying artwork to clothes are familiar.
In order to remind us of the “artwork painter” from the makeup and styling, we also apply white eye makeup so that the handwriting of the brush remains, and also wear gloves and dirty vintage shoes. In the image photograph, I took the picture while using the artwork drawn with paint on the curing sheet.
The website is basic and unisex, and by adding various elements and collaborations to a plain and pure white foundation, we try to make the site easy to read and function for a long time so that the amount of information becomes the strength of the brand.
I chose this visual as the shooting location because I felt that the visual characteristics of the theme park and the brand attitude of applying artwork to clothes are familiar.
In order to remind us of the “artwork painter” from the makeup and styling, we also apply white eye makeup so that the handwriting of the brush remains, and also wear gloves and dirty vintage shoes. In the image photograph, I took the picture while using the artwork drawn with paint on the curing sheet.
The website is basic and unisex, and by adding various elements and collaborations to a plain and pure white foundation, we try to make the site easy to read and function for a long time so that the amount of information becomes the strength of the brand.
The text part of the poster visual was created while following the tag used in the product and the world view of typography of the product information described in the fabric sample.
Art Direction & Design: Keiji Yano
Photography: Kaoru Goto
Styling: Koji Oyamada
Hair & Make: Mizuki Akai
Model: Takuma Iwasaki, Yoshinori Yanagisawa, 7A
Web Development: Kohei Yamamoto (eggraphix Inc.)
Copywriting: Masaru Yokota (Camp Inc.)
Planning & Direction: Sunao Nakamura, Camp Inc.
