Package design of collaboration items between JINS and FUJISUBARU. This is a limited edition gift that you can get when you buy a car, and it was designed with an original cleaning colt, JINS drive lenses, and a gift certificate that can be exchanged for a frame.
Drive lenses are products that allow you to see clearly while driving and support the driver with appropriate transmittance. The color saturation and brightness are changed inside and outside the perfect circle, and the performance of the lens is expressed as it is in the design.
Considering the scene of display, the package can be rotated every 90 degrees or arranged alternately with the back side to give a different look.
Typography designed with ruled lines is also an identity. I finished it in a modern mood while being aware of the target group to buy a car.
Drive lenses are products that allow you to see clearly while driving and support the driver with appropriate transmittance. The color saturation and brightness are changed inside and outside the perfect circle, and the performance of the lens is expressed as it is in the design.
Considering the scene of display, the package can be rotated every 90 degrees or arranged alternately with the back side to give a different look.
Typography designed with ruled lines is also an identity. I finished it in a modern mood while being aware of the target group to buy a car.
ADC 101st Annual Awards Packaging Design | BRONZE CUBE
Brand / Communication Design | SHORTLIST
Japan Package Design Awards 2023 | Selected
Japan Typography Annual 2023 | Selected
Art Direction & Design: Keiji Yano
Photography: Hirokazu Kobayashi
Creative Direction: RCKT/Rocket Company*
Creative Direction: RCKT/Rocket Company*
