Design to Educate
Branding - Logo design - Artificial Intelligence (AI)
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Client: Mysuru Consulting Group
Description:
To create an identity that conveys MCG’s farsighted, data-centric approach, while upholding the importance of culture in tech and vice versa. The identity is a marriage of two concepts. Simplifying what AI is all about - ie, Math and cultural inspiration from the iconic Mysore Peta (a symbol of respect and recognition). The concepts merge seamlessly to form MCG’s identity while also educating what the very core of nascent technology- AI is all about.
To create an identity that conveys MCG’s farsighted, data-centric approach, while upholding the importance of culture in tech and vice versa. The identity is a marriage of two concepts. Simplifying what AI is all about - ie, Math and cultural inspiration from the iconic Mysore Peta (a symbol of respect and recognition). The concepts merge seamlessly to form MCG’s identity while also educating what the very core of nascent technology- AI is all about.
Challenges/Learning:
The real challenge was to give life to MCG’s function (Artificial Intelligence) and origin (Mysuru) and merge these distinct, core concepts with a sense of balance seamlessly. Artificial Intelligence is not fully understood, this identity helps portray AI as it is - mathematics in its true essence.
The real challenge was to give life to MCG’s function (Artificial Intelligence) and origin (Mysuru) and merge these distinct, core concepts with a sense of balance seamlessly. Artificial Intelligence is not fully understood, this identity helps portray AI as it is - mathematics in its true essence.
Awards:
Finalist Singapore Design Week 2018-19
Indigo Design Awards, Europe: Branding, Bronze
Finalist Singapore Design Week 2018-19
Indigo Design Awards, Europe: Branding, Bronze
