Expresso Delivery

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In the process of creating the visual identity for Expresso Delivery, in addition to aesthetics, we take into account the impact on its target audience and functionalities in the digital environment, which we understand as a priority. We assume that Expresso Delivery positions itself as a young, innovative and modern company, offering more practicality and agility in the daily life of the entrepreneur in the food delivery market. For the construction of the brand, we rely on keywords for the definition of each element and form, so that, together with the visual system and a communication strategy, it is possible to feel the essence of the brand.

delivery • modernity • agility • practicality • credibility

A fim de se ter um símbolo sólido e forte que compreenda toda a identidade visual que chegamos nesta forma. Além de dialogar e harmonizar com o sistema visual, sua forma círcular representa cíclo, continuidade e movimento, sem abrir mão do conceito de simplicidade e modernidade. Sua forma central representa a agilidade e a força do segmento de delivery alimentício, sendo ilustrado pela forma do cometa, o qual foi desenvolvido a partir das letras E e D.

In order to have a solid and strong symbol that includes all the visual identity that we get in this form. In addition to dialoguing and harmonizing with the visual system, its circular shape represents cycle, continuity and movement, without giving up the concept of simplicity and modernity. Its central shape represents the agility and strength of the food delivery segment, being illustrated by the shape of the comet, which was developed from the letters E and D.