Reviewing the context, deX is a startup that has as its main product to make automatic some tasks of data engineers that were previously manual, a solution that makes data engineering scalable and able to deal with, not only the growing volume of data that companies collect, but it also eases its way to non-technical teams for analytics or machine learning/artificial intelligence algorithms. The challenge of deX's visual identity was to make tangible one of the most modern and complex markets today by transmitting simplicity.
Through minimalist design structures, we develop symbols, supporting graphics and typography that together form a visual universe that enhances and connects with the product and brand values. We realized that we should follow the opposite path in representing data and its complexity, when in fact, for our audience we should transmit what we deliver.
Through minimalist design structures, we develop symbols, supporting graphics and typography that together form a visual universe that enhances and connects with the product and brand values. We realized that we should follow the opposite path in representing data and its complexity, when in fact, for our audience we should transmit what we deliver.
Brand Personality Slider
We create symbols that represent programming in a naturally responsive typographic structure. We disconnect the “x” so that they reassemble the programming chevron and, together with other symbols, bring dynamism to your applications, static and in movement.
Art Direction: Carlos Mello
Account Manager: Jullyana Caetano
Project: Visual Identity
Client: dex
Location: Brazil
Project: Visual Identity
Client: dex
Location: Brazil
Studio: CEXM
Year: 2023
