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Plantein Plant-Based Foods

Date Of Birth
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date of birth design impossible meat free Packaging Photography Plant Based plantein Australia food styling


Plantein is a range of meat-free plant-based alternatives built on incredible taste and texture and aimed at the fast-growing 'flexitarian' market. In a marketplace already crowded with meat-free alternatives, it was important that Plantein would stand out against its competitors. 

With a bright and appealing brand identity, we positioned Plantein to stand out from the crowd and distinguish itself as a plant-based product rather than simply blending into the meat category. Tied with fun and quirky photography and illustrations, the brand has a cohesive and identifiable look that’s impossible to miss on the supermarket shelf. Which is exactly how we wanted it.


date of birth design impossible meat free Packaging Photography Plant Based plantein Australia food styling
date of birth design impossible meat free Packaging Photography Plant Based plantein Australia food styling
date of birth design impossible meat free Packaging Photography Plant Based plantein Australia food styling
date of birth design impossible meat free Packaging Photography Plant Based plantein Australia food styling
date of birth design impossible meat free Packaging Photography Plant Based plantein Australia food styling
date of birth design impossible meat free Packaging Photography Plant Based plantein Australia food styling
date of birth design impossible meat free Packaging Photography Plant Based plantein Australia food styling
date of birth design impossible meat free Packaging Photography Plant Based plantein Australia food styling
date of birth design impossible meat free Packaging Photography Plant Based plantein Australia food styling

Agency — Date of Birth
Client — Plantein​​​​​​​
Campaign Photography — Gareth Sobey
Campaign Styling — Melinda King


See more work — www.dateofbirth.com.au
Follow us — @dobagency


Plantein Plant-Based Foods
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Date Of Birth's profile
Melbourne, Australia

Plantein Plant-Based Foods

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