Cat Person is a new direct to consumer brand, started by proud cat lovers. Their goal is to celebrate and elevate the special relationship that we have with our feline friends. They came to us with a challenge to create an unboxing experience that would engage and excite their cat loving compatriots.

Our design idea began with the mantra of "we are cat people". The panels of the box show off the bond between cats and their humans, and also the solidarity and pride of being part of this diverse cat loving community. Part of being a cat person is understanding unique feline play behaviors, so each box transforms into a unique kitty playground.

Creative Direction & Design: Brian Steele, Industrial Design: Chris Granneberg, Illustration: Paul Davis