For the celebration of Dermstore’s 20th anniversary, the company was seeking to shake things up with a new brand identity that would help it evolve beyond its position as the best kept secret in the beauty industry.

We helped Dermstore focus on who they are at their core; a platform for skintelligence, powered by their own community of experts, brands and consumers. At the center of the rebrand is the logo, a symbol for exploration and analysis, inspired by a dermatologist’s magnifying glass. The bold yet sophisticated visual identity system helps reinforce their position as a purveyor of the worlds finest professional skincare, and leader in the growing prestige beauty landscape.