The posters are designed to raise awareness that food waste can be recycled in 2 ways and looks to clear up any confusion as to what items can go into the kitchen caddy through illustration.
When Life Gives You Food Waste Make... Energy Poster
The strap line modifies the quote ‘When life gives you lemons...’ which is about turning misfortune into something positive and is relatable to food waste.
‘Graphic shapes’ represent the outcomes of recycling with a lightning bolt for energy and an earth mound for compost. These shapes house the food waste items and are almost idential in appearance - just flipped vertically.
When Life Gives You Food Waste Make... Compost Poster
Posters in Situ
The aim is for these posters is to be placed in kitchen areas/canteens and I have picked neon colours to help the posters stand out.
Social Media Version
The social media versions of the posters, break up the content into more digestible pieces and expands on them through multiple images in a single post on Instagram. The goal here will be to offer more tips and tricks that are made easy to follow and understand through design.
