Dynamism Through
Consistency.
We were tasked to develop a coffee label system
that clearly differentiates the various blends offered,
yet retains a distinct sense of consistency.
We drew inspiration from the graphic systems
We drew inspiration from the graphic systems
commonly found on coffee sacks and developed
a framework that could easily be adapted and
expanded in-house.
Each label varies in color and in its display of
Each label varies in color and in its display of
information but appears as a family when
viewed together through the use of consistent
graphic elements.