REAL BACON MAKES WAVES
Baken is the world’s first all-bacon snack brand with the belief of wanting bacon snacks to be as versatile as the meat they were inspired by.
Made from 100% real bacon and nothing else, the overarching brand concept we developed was real bacon makes waves.
The unmistakable streaky bacon is featured prominently in the logo mark, and also turned into a wavy pattern and used to create the graphics for the packaging for the products – real bacon strips, cookies, brittle and jam.
Logotype
Including the wave in the logomark
DESIGN SYSTEM
The design system established is inspired by the brand concept – real bacon makes waves
The design system explores how we might stretch this bacon wave
Brand motifs
Illustrations created with the wavy bacon patterns
PACKAGING
OFFLINE AND ONLINE COLLATERALS
