.idea
IT consulting and interactive marketing solutions
IT consulting and interactive marketing solutions
Client: idea (www.idea.com)
Agency: Siegle + Gale (www.sieglegale.com)
Creative Director: Clive Rohald
Team: Keshi Bouri, Piers Guilar, Tony Coppin, Max Lozach, Sebastien Wilkinson, Andrew Sabatier, Roy Bowkett
Date: December 2010
Who they are
Idea are a leading technology company that provide focused solutions in infrastructure, application development, mobile communications and customer support for a wide range of companies and organisations across the globe.
What we did
Our challenge was to not only create a new 'singular' identity following the merger of four businesses (Ajilon Professional Services, Glotel, Idea Integration and Idea Interactive) but also to provide clarity in a world constantly changing and full of confusion for many of their customers.
With such an evocative name already in place our solution, just like all good ideas, needed to be simple and to the point. Using a 'dot/full stop' as a visual que we were able to play on the concept of Idea becoming a point of certainty in an uncertain world. Everything before a full stop is identified, yet unanswered. After, it is a resolution made clear, practically delivered.
What we delivered
Identity system from concept through to implementation. This included; creative strategy, logo creation, visual & verbal identity, internal & external literature, website look and feel, concept advertising, launch items, brand guidelines.
Final route picture here: Concept and execution by: Sebastien Wilkinson (sebastianwilkinson.co.uk), Tony Coppin (tony@coand.co.uk), Keshi Bouri, Clive Rohald, Max Lozach (max@maxlozach.com), Andrew Sebatier (mail@andrewsabatier.com)
Agency: Siegle + Gale (www.sieglegale.com)
Creative Director: Clive Rohald
Team: Keshi Bouri, Piers Guilar, Tony Coppin, Max Lozach, Sebastien Wilkinson, Andrew Sabatier, Roy Bowkett
Date: December 2010
Who they are
Idea are a leading technology company that provide focused solutions in infrastructure, application development, mobile communications and customer support for a wide range of companies and organisations across the globe.
What we did
Our challenge was to not only create a new 'singular' identity following the merger of four businesses (Ajilon Professional Services, Glotel, Idea Integration and Idea Interactive) but also to provide clarity in a world constantly changing and full of confusion for many of their customers.
With such an evocative name already in place our solution, just like all good ideas, needed to be simple and to the point. Using a 'dot/full stop' as a visual que we were able to play on the concept of Idea becoming a point of certainty in an uncertain world. Everything before a full stop is identified, yet unanswered. After, it is a resolution made clear, practically delivered.
What we delivered
Identity system from concept through to implementation. This included; creative strategy, logo creation, visual & verbal identity, internal & external literature, website look and feel, concept advertising, launch items, brand guidelines.
Final route picture here: Concept and execution by: Sebastien Wilkinson (sebastianwilkinson.co.uk), Tony Coppin (tony@coand.co.uk), Keshi Bouri, Clive Rohald, Max Lozach (max@maxlozach.com), Andrew Sebatier (mail@andrewsabatier.com)
