Client: Dragon Rouge (dragonrouge.com)
Project: Dragonfly Magazine
Agency: Dragon Rouge (dragonrouge.com)
Creative Director: Keshi Bouri
Art Director: Craig Brooks
Team: Keith Wells, Kerry O’Conner, David Beare, Gemma Walters, Lavinia Mirabella-Greco, Andrew Wilson
Who they are
Dragon Rouge are a global design and innovation agency.
The challenge
Dragon Rouge had been producing a series of new business mailers under the title ‘The Differencce’. However the materials were uninspiring, with little to engage with audiences and no way of tracking leads.
What we delivered
Craig and I created and introduced the concept of a new business magazine called Dragonfly. The magazine was created to give Dragon Rouge a voice and presence in the market. A place where thier ideas, work, opinions and points of view could be clearly articulated.
Project: Dragonfly Magazine
Agency: Dragon Rouge (dragonrouge.com)
Creative Director: Keshi Bouri
Art Director: Craig Brooks
Team: Keith Wells, Kerry O’Conner, David Beare, Gemma Walters, Lavinia Mirabella-Greco, Andrew Wilson
Who they are
Dragon Rouge are a global design and innovation agency.
The challenge
Dragon Rouge had been producing a series of new business mailers under the title ‘The Differencce’. However the materials were uninspiring, with little to engage with audiences and no way of tracking leads.
What we delivered
Craig and I created and introduced the concept of a new business magazine called Dragonfly. The magazine was created to give Dragon Rouge a voice and presence in the market. A place where thier ideas, work, opinions and points of view could be clearly articulated.
Each issue was intended to be art directed and guest edited by a different member of the Dragon Rouge team, to encourage and drive active participation in new business and give a renewed sense of pride to employees.
The magazine was launched as a free publication and soon gained momentum, not only within the organisation but with clients and peers alike. So much so that clients and contributors started to enquire how they could get involved in future issues.
Dragonfly has gone onto be used effectively as a new business tool and promotes and supports DragonRouge’s innovative approach to new business.
The magazine was launched as a free publication and soon gained momentum, not only within the organisation but with clients and peers alike. So much so that clients and contributors started to enquire how they could get involved in future issues.
Dragonfly has gone onto be used effectively as a new business tool and promotes and supports DragonRouge’s innovative approach to new business.
