Benilde Brochures 2014
De La Salle-College of Saint Benilde, Manila
 
Aspiring Benildeans will find the recruitment brochures enclosed inside a silver box. The size has been drastically reduced which allows ease of transport and its content has been condensed for quick reading. Its shape evokes the College's current visual style, which is also incorporated at The Benilde Book and Experience Extraordinary.
Each brochure has with its own corresponding visual that inspires impact while implying the brochure content without explaining the content objectively. For instance, the admissions brochure used pencils to invite students to engage in a new way of learning.
The Benilde Recruitment Brochures have been assigned an origami fold to represent the idealism of each School/Department. Its cover design can be folded in reverse to show the brochure name and the origami.
There are six brochures included per box. Photography and typography brochure covers were made to engage readers to pick which they find interesting.
The Benilde Recruitment Brochures was designed to spark interest by incorporating powerful verbs to define what each School/Department offers to the aspiring applicant. The reader's attention will immediately be placed at the center, and will explore the rest of the content on his/her own pace.
The Benilde Recruitment Brochures set with The Benilde Book 2014 (Book I and II). Both products are now available at the Benilde Admissions Center.
Art Direction and Design Aya Caringal
Copywriting Albert RJ Miranda & Annelvie Pabitu

© De La Salle-College of Saint Benilde
 
Online copy available at www.benilde.edu.ph
 
Benilde Brochures
Published:

Benilde Brochures

Undergraduate recruitment brochures of De La Salle-College of Saint Benilde. Published July 2013

Published: