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    Larger-than-life abstractions scaled to communicate the big picture. Visual Identity & Communications Program for Michael Lin's solo show in the … Read More
    Larger-than-life abstractions scaled to communicate the big picture. Visual Identity & Communications Program for Michael Lin's solo show in the Museum of Contemporary Art and Design, Manila. Read Less
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Museum of Contemporary Art and Design (MCAD Manila)
Larger-than-life abstractions scaled to communicate the big picture.
Midori Design Works' partners JC Salamat and Aya Caringal were engaged by MCAD Manila to design the visual identity and communications program for Michael Lin's first solo exhibition in the Philippines. Internationally known for creating monumental site-specific painted installations, Lin’s interventions redesign and reconfigure public spaces, dynamically transforming the way they are perceived by the public.
The design direction translates the artist's larger-than-life abstractions into takeaway forms. A digital recreation of Lin's artwork Autumn Gold, is purposely cropped to show different facets of the big mural.
 
Print invitations featured various close-ups of the Autumn Gold artwork, providing a hint of the scale of the exhibition without giving everything away.
The foldout exhibition guide also doubles as a giveaway poster, allowing museum guests to take home a piece of the artwork.
Exterior exhibition banner signage and entrance sticker cut-out signage at the Museum of Contemporary Art and Design (Dominga Street, Metro Manila)
Design   Midori Design Works Co. Ltd.
Client   Museum of Contemporary Art and Design, Michael Lin
Location   Manila, Philippines
Project Type  Visual Identity & Communications Program
Design Team   Arrianne Lea Caringal, Juan Carlos Salamat
Photo Credit   Juan Carlos Salamat